Privacy Policy

Last Updated: 7/25/2024

Bridelly (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our site or use our services.

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us
In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on our website, express an interest in obtaining information about us or our products and services, participate in activities on our site, or otherwise contact us.

Personal Information Provided by You. The personal information we collect depends on the context of your interactions with us and our services, the choices you make, and the products and features you use. This may include:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Usernames
  • Passwords
  • Contact preferences
  • Billing addresses
  • Debit/credit card numbers

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is stored by our payment processor. You may find their privacy notice link(s) here: [Payment Processor Privacy Notice].

Social Media Login Data. We may offer the option to register with us using your existing social media account details, such as Facebook or Twitter. If you choose to register this way, we will collect the information described in the section “HOW DO WE HANDLE YOUR SOCIAL LOGINS?” below.

All personal information you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information Automatically Collected
In Short: Some information, such as your IP address and/or browser and device characteristics, is collected automatically when you visit our services.

We automatically collect certain information when you visit, use, or navigate our services. This information does not reveal your specific identity but may include device and usage information such as:

  • IP address
  • Browser and device characteristics
  • Operating system
  • Language preferences
  • Referring URLs
  • Device name and country
  • Information about how and when you use our services

We also collect information through cookies and similar technologies. The information we collect includes:

  • Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our services. This may include IP address, device information, browser type, and activity in the services.
  • Device Data. Information about your computer, phone, tablet, or other device you use to access the services. This may include IP address, device and application identification numbers, location, browser type, hardware model, operating system, and system configuration information.
  • Location Data. Information about your device’s location, which can be precise or imprecise. You can opt out of allowing us to collect this information by refusing access or disabling the Location setting on your device.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our services, including:

  • To facilitate account creation and authentication and manage user accounts.
  • To deliver and facilitate the delivery of services to you.
  • To respond to user inquiries and offer support.
  • To send administrative information about our products and services.
  • To fulfill and manage your orders, payments, returns, and exchanges.
  • To enable user-to-user communications.
  • To request feedback and contact you about your use of our services.
  • To send marketing and promotional communications, which you can opt out of.
  • To deliver targeted advertising and develop personalized content.
  • To protect our services, including fraud monitoring and prevention.
  • To identify usage trends and determine the effectiveness of marketing campaigns.
  • To save or protect an individual’s vital interests.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We process your personal information based on the necessity of fulfilling contractual obligations, compliance with legal obligations, protection of your rights, or our legitimate business interests.

In the U.S., our legal bases for processing personal information include:

  • Consent. We process your information with your permission for specific purposes, which you can withdraw at any time.
  • Performance of a Contract. We process information to fulfill our contractual obligations to you.
  • Legitimate Interests. We process information for purposes such as improving our services, providing marketing and advertising, and ensuring service security.
  • Legal Obligations. We process information to comply with legal requirements, such as responding to lawful requests from law enforcement.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations and with the following third parties:

  • Business Transfers. We may share or transfer your information in connection with a merger, sale of company assets, or acquisition of all or part of our business.
  • Google Analytics. We use Google Analytics to track and analyze the use of our services. To opt out, visit Google Analytics Opt-Out. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt-out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
  • Google Maps Platform APIs. We may share your information with Google Maps APIs for location services. You can revoke your consent by contacting us.
  • Affiliates. We may share your information with affiliates who are required to honor this privacy notice.
  • Business Partners. We may share your information with partners to offer certain products, services, or promotions.
  • Other Users. When you share personal information publicly or interact with other users, this information may be visible to others and accessible outside of our services.

5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

In Short: We are not responsible for third-party websites or services.

The Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services, or applications. Accordingly, we do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services, or applications. The inclusion of a link to a third-party website, service, or application does not imply an endorsement by us. We cannot guarantee the safety and privacy of the data you provide to any third parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services, or applications that may be linked to or from the Services. You should review the policies of such third parties and contact them directly to respond to your questions.

Our Services may link to third-party sites or services. We do not control or endorse these sites and are not responsible for their privacy practices.

6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We use cookies and tracking technologies to collect and store information.

We may use cookies and similar tracking technologies (like web beacons and pixels)to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

7. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: We may access information from your social media accounts if you register or log in using them.

Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or Twitter logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such social media platforms.

We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.

8. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

9. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other

Unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

10. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected].

11. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You have rights regarding your personal information, including access, correction, and deletion.

Under U.S. privacy laws, you have the following rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you. We will provide a copy of the information upon request, subject to certain exceptions.
  • Correction: If you believe that the personal information we hold about you is inaccurate or incomplete, you can request that we correct or update it.
  • Deletion: You can request the deletion of your personal information. We will evaluate your request and may comply unless we are required by law to retain the information.
  • Opt-Out: You can opt-out of receiving marketing communications from us at any time. You can do this by following the unsubscribe instructions included in each marketing email or by contacting us directly.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. You may also opt-out of interest-based advertising by advertisers on our Services.

12. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

13. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: You may have additional privacy rights depending on the state you reside in within the United States.

California Residents

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal data. These include the right to access, delete, and opt out of the sale of their personal information. For more information on your rights and how to exercise them, please refer to the section titled “California Residents’ Privacy Rights.”

California Civil Code Section 1798.83, also known as the “Shine The Light” law permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any)we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request the removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

CCPA Privacy Notice

Under the California Consumer Privacy Act (CCPA), you have the rights listed below.
The California Code of Regulations defines a “resident” as:
(1) every individual who is in the State of California for other than a temporary or transitory purpose and
(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose
All other individuals are defined as “non-residents.”

If this definition of “resident” applies to you, we must adhere to certain rights and obligations regarding your personal information.

Your rights with respect to your personal data
Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. Suppose you ask us to delete your personal information. In that case, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to)the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

  • whether we collect and use your personal information;
  • the categories of personal information that we collect;
  • the purposes for which the collected personal information is used;
  • whether we sell or share personal information to third parties;
  • the categories of personal information that we sold, shared, or disclosed for a business purpose;
  • the categories of third parties to whom the personal information was sold, shared, or disclosed for a business purpose;
  • the business or commercial purpose for collecting, selling, or sharing personal information; and
  • the specific pieces of personal information we collected about you.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
We will not discriminate against you if you exercise your privacy rights.

Right to Limit Use and Disclosure of Sensitive Personal Information
We do not process consumer’s sensitive personal information.

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person with whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with the information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use the personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additional information as soon as we finish verifying you.

Other privacy rights

  • You may object to the processing of your personal information.
  • You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.
  • You can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent who does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA.
  • You may request to opt-out from future selling or sharing of your personal information to third parties. Upon receiving an opt-out request, we will act on the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission.
  • We will honor your opt-out preferences if you enact the Global Privacy Control (GPC) opt-out signal on your browser.

To exercise these rights, you can contact us by submitting a data subject access request, by visiting bridelly forms, or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.

Colorado Residents

Under the Colorado Privacy Act(CPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

  • Right to be informed whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • The right to opt out of the processing of your personal data if it is used for advertising, the sale of personal data, or profiling in furtherance of decisions produce legal or similarly significant effects (“profiling”)

To submit a request to exercise these rights described above, please email [email protected]m or submit a data subject access request.

If we decline to take action regarding your request and you wish to appeal our decision, please email us at [email protected]. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

Under the Colorado Privacy Act (CPA), Colorado residents have rights similar to those in the CCPA, including the rights to access, correct, and delete their personal data, and to opt out of the sale and processing of data for targeted advertising. Please refer to the section titled “Colorado Residents’ Privacy Rights” for detailed information.

Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA):
“Consumer” means a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.

“Personal data” means any information that is linked or reasonably linkable to an identified or identifiable natural person. “Personal data” does not include de-identified data or publicly available information.

“Sale of personal data” means the exchange of personal data for monetary consideration.

If this definition of “consumer” applies to you, we must adhere to certain rights and obligations regarding your personal data.

Your rights with respect to your personal data:

  • Right to be informed whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • The right to opt out of the processing of your personal data if it is used for advertising, the sale of personal data, or profiling in furtherance of decisions produce legal or similarly significant effects (“profiling”)

Exercise your rights provided under the Virginia VCDPA. You may contact us by email at [email protected] or submit a data subject access request.

If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Verification process

We may request that you provide additional information reasonably necessary to verify your and your consumer’s request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request.

Upon receiving your request, we will respond without undue delay, but in all cases, within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.

Right to appeal

If we decline to take action regarding your request, we will inform you of our decision and the reasoning behind it. If you wish to appeal our decision, please email us at [email protected]. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may contact the Attorney General to submit a complaint.

Michigan Residents

Under the proposed Michigan Consumer Privacy Act (HB 5989), Michigan residents would have the following rights regarding their personal data:

  • Right of Access
  • Right of Deletion
  • Right to Restrict Data Processing
  • Right to Data Portability
  • Right to Opt-Out of the Sale of Data

Data Protection Obligations

If the Michigan Consumer Privacy Act (HB 5989) is enacted, we will adhere to the following obligations:

Data Minimization and Purpose Limitation:

We will collect and process personal data only as necessary for the purposes for which it was collected.

Reasonable Security Measures:

We will implement reasonable security measures to protect your personal data from unauthorized access or processing.

Consent for Sensitive Data:

We will seek your explicit consent before processing any sensitive data. Sensitive data includes information such as racial or ethnic origin, health information, and biometric data.

Parental Consent for Minors:

We will comply with the Children’s Online Privacy Protection Act (COPPA) by obtaining parental consent before collecting personal information from minors under the age of 13.

Privacy Policy Disclosure:

We will maintain a clear and accessible Privacy Policy that discloses how we collect, use, and protect your personal data.

Data Protection Assessments:

We will conduct Data Protection Assessments for certain data processing activities that may impact your privacy.

Enforcement and Penalties

The Michigan State Attorney General will have the exclusive authority to enforce the provisions of the Michigan Consumer Privacy Act. Businesses in violation may face penalties of up to $7,500 per violation.

Utah Residents

This section applies only to Utah residents. Under the Utah Consumer Privacy Act(UCPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

  • Right to be informed whether or not we are processing your personal data
  • Right to access your personal data
  • Right to request deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • Right to opt out of the processing of your personal data if it is used for advertising or the sale of personal data

To submit a request to exercise these rights described above, please email [email protected] or submit a data subject access request.

New York and Other States

For states not specifically mentioned above, privacy rights may vary. Check local state laws to understand any additional rights that may be applicable in your region.

General Information

If you reside in any of the states mentioned or others with specific privacy laws, this privacy notice aims to meet the notice requirements for the collection and processing of your personal information. If you have concerns or believe we are unlawfully processing your personal information, you have the right to file a complaint with the relevant state authorities or consumer protection agencies.

To exercise your rights, request access, or correct your personal information, please contact us using the details provided in the section “HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?”

14. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at [email protected]

16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please email [email protected].